![]() If you’re using a CRM system like Hubspot or Zoho, the software will do this for you. ![]() These should be trackable links so you can test and measure. Depending on the exact nature of the email, you may also need to include links to other sources. ![]() This is particularly important if this is the first time you have emailed them (please be aware of GDPR rules). a voucher or freebie, prospects will then have something to gain by getting involved with you. In the body of the email itself, include an offer, e.g. Alternatively, you can test and measure by using different headlines in Google ads and monitoring the click through rate (CTR) for each one. You can test a few different headlines for the same email by sending to a small sample of prospects, then monitoring the open rate. To get them to open an email, you need a strong subject headline. People won’t want to read something that looks like yet another automated message they will only be interested if it is relevant and relatable to them. Email – the tool we use every dayĮmail marketing is possibly the quickest way to target your prospects. There are four main types to choose from: email, direct mail, phone and walk-ins. What you do with this knowledge depends on what form of direct marketing you use. You should have a database that helps you find and keep track of all the potential customers in your area – at ActionCOACH, we use Hubspot. Aim for quality rather than quantity – focus on the prospects who have the most potential to be great customers. Rather than encouraging prospects to come to you, you are going to them. Direct marketing works in the opposite way to indirect marketing, such as social media posts and advertising.
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